1. Overview
CloudMSG ("we," "our," or "us") is a WhatsApp Business API-based SaaS platform that enables businesses to send messages, run campaigns, manage chatbots, and communicate with their customers through WhatsApp. We are committed to protecting the privacy of our users and their customers.
This Privacy Policy explains what data we collect, how we use it, and what rights you have over your data when you use our platform at app.cloudmsg.in and related services.
By accessing or using CloudMSG, you agree to this Privacy Policy. If you do not agree, please discontinue use of our services.
2. Information We Collect
We collect the following types of information:
Account Information:
Name, email address, phone number
Business name and details
Billing and payment information (processed securely via payment gateways)
Login credentials (passwords stored in encrypted form)
Platform Usage Data:
Campaign details, message templates, and chatbot flows you create
Contact lists and customer data you upload to the platform
Message logs and delivery reports
API usage statistics and activity logs
Technical Data:
IP address, browser type, device information
Access times and pages visited
Error logs and performance data
3. How We Use Information
We use the information we collect to:
Provide, operate, and maintain our WhatsApp messaging services
Process and deliver messages on your behalf through WhatsApp Cloud API
Manage your account, subscription, and billing
Send you service notifications, updates, and support responses
Monitor platform performance and prevent abuse or misuse
Improve our features and develop new services
Comply with applicable laws and Meta's WhatsApp Business policies
We do not use your data or your customers' data for advertising purposes, and we do not sell your data to any third party.
4. WhatsApp & Meta Data
CloudMSG integrates with the WhatsApp Business Cloud API provided by Meta Platforms, Inc. When you connect your WhatsApp Business Account to our platform:
Message content is transmitted through Meta's infrastructure
Your WhatsApp Business Account credentials and phone number are stored to maintain the API connection
Delivery reports and message statuses are received from Meta's servers
We operate as a Business Solution Provider (BSP) and comply with Meta's WhatsApp Business Policy
Your use of WhatsApp through our platform is also subject to WhatsApp's Privacy Policy and WhatsApp Business Policy.
You are responsible for ensuring that the contacts you message through CloudMSG have provided appropriate consent to receive WhatsApp messages from your business.
5. Data Sharing
We do not sell, rent, or trade your personal information. We may share data only in the following limited circumstances:
Service Providers: Third-party vendors who assist in operating our platform (hosting, payment processing, email delivery) under strict confidentiality agreements
Meta / WhatsApp: As required to deliver WhatsApp messaging services through the official Cloud API
Legal Compliance: When required by law, court order, or government authority
Business Transfer: In case of merger, acquisition, or sale of business assets, with prior notice to users
6. Data Storage & Security
Your data is stored on secure servers. We implement appropriate technical and organizational security measures including:
SSL/TLS encryption for all data in transit
Encrypted storage for sensitive credentials
Regular security audits and access controls
Limited employee access on a need-to-know basis
Message logs and campaign data are retained for as long as your account is active. Upon account deletion, your data is permanently removed within 30 days, except where retention is required by law.
7. Your Rights
As a user of CloudMSG, you have the right to:
Access: Request a copy of the personal data we hold about you
Correction: Request correction of inaccurate or incomplete data
Deletion: Request deletion of your account and associated data
Portability: Request your data in a portable format
Opt-out: Unsubscribe from marketing communications at any time
To exercise any of these rights, contact us at the details provided below.
8. Cookies
CloudMSG uses cookies and similar technologies to maintain your session, remember preferences, and analyze platform usage. These include:
Essential cookies: Required for the platform to function (login sessions, security)
Analytics cookies: Help us understand how users interact with our platform
You can control cookie settings through your browser. Disabling essential cookies may affect platform functionality.
9. Children's Privacy
CloudMSG is a business-focused platform and is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal data, we will delete it promptly.
10. Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business practices. When we make significant changes, we will notify registered users via email or an in-platform notification.
Continued use of CloudMSG after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please reach out to us:
CloudMSG – WhatsApp API Platform
📧 Email: support@cloudmsg.in
Phone - +91889312610
🌐 Website: app.cloudmsg.in
We aim to respond to all privacy-related inquiries within 3–5 business days.